Why Email Marketing? Why Not Adwords Or Social Media?

As with so many things in business, there is no definitive answer to these questions.  Each method has its place. However there is overwhelming evidence that people prefer to receive promotional material via email marketing, as this recent study shows. The reasons for this? It’s convenient, it’s personal and it’s instant.

 
People like a personalised targeted message containing a redeemable coupon or special offer. So if it is delivered by email to a smart phone it will get their attention every time. Contrast this with internet and social media marketing. Here the scope may be wider, but the approach is “scattergun”. Lots of clicks (if you’re lucky) but no real certainty that a good percentage are not tyre kickers or dreamers.
 
Cost is another factor. Most small businesses work with a limited budget. Therefore they need to find the most affordable ways to reach and engage their audience. Email marketing is a cost- effective digital marketing tactic that takes very little investment to get started. Email marketing is also relatively inexpensive to maintain over time.  Consequently this allows small businesses to get more for their marketing spend.
Email Marketing

Some Compelling Reasons To Use Email Marketing

Constant Connection

Most people check their email at least once a day to see what new messages they’ve received. This means that email marketing offers small businesses the benefit of getting in front of their audience on a regular basis.

Easy Measurement

With email marketing, you can easily see who is opening, reading, and clicking through your email content. You can then determine the success of your campaigns and calculate the return on investment they offer your business.

Boost Promotions

One of the most popular uses for email marketing is to create excitement for upcoming promotions. For a seasonal sale or last minute promotion, you can use email marketing to let your customers know about opportunities to save.

More Conversions

Studies have shown that the average order value from an email campaign is at least 3 times higher than one from social media posts. Well written emails with a clear call-to-action always bring readers closer to conversion.

Brand Awareness

Email marketing helps increase brand awareness by getting your messages into the inboxes of potential new customers. The more often this happens, the more likely they will favour you when buying your type of product.

Quick & Easy

Getting started with email marketing is simple. A variety of available tools can quickly help you set up your initial campaign and follow that up with automated email responders when individuals take certain actions.

Increased Traffic

Email marketing messages can help increase traffic to your website. A link in your email message to relevant website content or a compelling CTA will encourage readers to head back to your website to take a specific action.

Shareable Content

By including social media and email share buttons in your messages, readers can easily share email content with friends, family, and colleagues. This helps improve your reach and brings new leads to your business.

Unlimited Content

Social media platforms and PPC ads limit the amount of allowable characters in your brand messaging. Email has no such limits. You can take advantage of this opportunity to present a longer and more detailed message when necessary.

Sold On Email Marketing? Not Sure Where To Start?

Don’t worry! We’re here to help you get under way.