Ritz Dry Cleaners has a long and varied history in Western Australia. The Gianoli brothers built the original business, which started as a suburban dry cleaner.
With growth the business soon became Perth’s largest privately owned laundry (Prime Laundry). The brothers then established Ritz Dry Cleaners in 2010 as part of the Prime Group. Although part of the group, Ritz has a separate location and business plan.
Ritz focuses on commercial laundry and dry cleaning solutions and has a large client base in the hospitality, mining, event venues and airline industries.
Ritz Dry Cleaners target market is industrial and commercial laundry and dry cleaning.
We designed their site to appeal to this market by projecting a strong sense of stability and reliability.
The site highlights Ritz’s services in a clear and concise manner, with an emphasis on simple and intuitive navigation.
We opted for a boxed version of the site with rotating full screen background images, which relate to industries such as commercial catering and mining.
An elegant lime green and dark grey colour palette reinforces the site’s central message of strength and reliability.
We then finished each service page with a “call to action” in the form of a pop up enquiry form.