The Client

Winthrop Village is a local shopping centre in Perth’s southern suburbs.

It has a vibrant mix of speciality food outlets, health and lifestyle and retail tenants and is an important part of the local community.

Major brands represented include IGA, Spec Savers, Australia Post, Brumbys and Jesters.

The Project

Our Brief

Winthrop Village owes its success to a focus on its position as a niche local shopping centre. The centre opened shortly after the establishment of the suburb in the early 1980s. Since then Winthrop residents have come to regard it as part of their community.

Centre management required a website which would emphasise this intimate village atmosphere. So rather than a simple tenant directory, we constructed a detailed site page for each tenant to reinforce the local connection.

This gives tenants the opportunity to update their content on a regular basis. They can also offer local promotions and special deals from time to time.

Our Approach

To highlight the regular deals on offer from tenants, a carousel of current specials is a prominent feature of the site’s home page.

Google reviews for the Village are also displayed on the home page, and there is an additional opportunity for visitors to provide reviews for individual tenants on each tenant page.

Individual tenant pages are in effect mini websites. They are optimised for search engine traffic with links to tenant’s own websites. We also included social media pages and product images where appropriate.